If you are reading this, you are probably looking for information about me that is not on my resume, LinkedIn, or the many social sites could can find me on. Maybe you’re looking for insight, not information. If that’s the case, read on.
I love a good meme. I love an Authentic Castillian accents even more. I have never been good at geometry, but I’ve been enthusiastically using the semicolon long before the advent of emoticons. I use my label maker as often as my DVR.
Professionally, I worked my way through college with small businesses and executing social media plans with or for them before social media was a widespread business practice. At the time, there were not many analytics tools so I created complex excel spreadsheets that I used to measure the performance of campaigns and accounts.
Upon graduation, I was hired to consult for a hospital system in Kansas, then started the digital branch of a Hispanic marketing agency here in Chicago where I worked for a year and a half before receiving the opportunity to work on the brand side at mike’s hard lemonade.
In my spare time, I started Chicago’s favorite food truck news website, Food Truck Freak.
I for one am glad I got to see Dwight Schrute fulfill his dreams & turn into the man he always thought he was in the #BackstromPremier :)23 January 2015 at 3:42 AM
Clueless-themed trivia night! (@ Poco in New York, NY) https://t.co/PmXtkirfem21 January 2015 at 1:14 AM
From community management to copywriting, adopting and maintaining the brand voice is a quality I've been given accolades for championing throughout my career.
Enriching and managing agency relationships is part of the job I understand and enjoy because of my agency background.
Actionable quantitative insights are key to any marketing campaign, and social is no exception.
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