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Top Food Truck Blogger in North America (!!!)

Thanks to you, I have just been voted top food truck blogger in the nation. Food Truck Freak, is but a year and a half old. From Naperville High School students, to regular readers, to Rick Bayless, supporters came out in droves to vote for my little blog. Truth be told the numbers of Food Truck Freak show that the majority of traffic to my site is on the tracker.

Jaw-Dropping Public Relations E-mail Pitch

I get loads of pitches e-mailed to me every day, but they’re not quality ones (usually); they’re automated pitches that I get because, at some point, a Cision bot siphoned off my e-mail address from my website and added it to their database. I’ve tried to get removed from their list with no avail.

Back to the Basics with Honey Boo Boo & Fam

At first glance, many are agasp when looking at Honey Boo Boo & Family. They remind me of a lesson that every teacher in my academic history has preached: you have to master the basics before graduating further. I know, I know. At first glance, it seems like the Honey Boo Boo clan hasn’t mastered the basics, from hygiene to manners to..well..speaking.

How to Make Your Own Website (or Online Portfolio) in One Day for Under $150

It seems too good to be true, but you can absolutely create a stellar website in a full day (or weekend, if you’re taking your time) for under $150. I do it all the time. For students, professionals, and small businesses, creating a website in WordPress is easy and effective.

AdAge Continues to Neglect Hispanic Marketing

At first glance, it looks like AdAge.com recognizes the importance and bredth of Hispanic marketing since they have a button dedicated to it in their main navigation area on their homepage. However, go one click further and you see that they really drop the ball.

What Qualities to Look For When Hiring a Community Manager

Many employers do not know the definition of a “community manager,” let alone what qualities make a good one. Your community manager is the person who is the voice of your company on Facebook and Twitter.

Latinos in Social Media (LATISM) Conference 2011

This Thursday is the first day of the first ever Latinos in Social Media (LATISM) conference. I remember talking with Elma about the conference many many months ago. It’s finally here! The agency I work for has helped out by designing the conference website and other creative collateral (including the logo you see here).

Why I Loathe Hootsuite (and Love SproutSocial)

“Hate” is a strong word, so I’ll just say that I loathe Hootsuite. I was a HootSuite user for about 2 years, and now will never go back to them due to ongoing, increasingly horrible experiences with them as a (formerly loyal) client. It all started when I was participating in a live weekly twitter conversation known as #latism (Latinos in Social Media).

WGN News Covers Food Truck Freak

A few weeks ago, Nancy Loo of WGN News and her crew contacted me about doing a spot on food trucks. The very next day we filmed and last night her report went live. We hope that Nancy’s fantastic coverage of our food trucks nudges legislators into loosening the legislation that constricts the food trucks.

Launch of Food Truck Freak

If you live in a big city, or even in a medium-sized city, you may have seen gourmet food trucks roaming the streets. If you live in Chicago, it’s hard to miss them. Here in Chicago it was hard to find out about new trucks (and existing ones, for that matter) and where they were going to be. That’s why I started Food Truck Freak.